Small food packaging with large market share
Occupy a large market share of small food packaging
Experts predict, future of small packed edible oil growth fast, market growth prospects brilliant, there a strong competitive advantage, but in the industry as a whole competition will surly doubling. Small package edible oil individual with a 5 liter capacity packing for critical standard, but demanded access to create, 2 liters at the mercy of the types of edible oil, compared with growth.
Twenty years ago, people would like to store oil and soy sauce to buy bulk oil. Small package edible oil all edible oil sales accounted for only 15%~20%, but its future potential is not underestimated. The current market status of edible oil, edible oil consumption of 26 million tons at the mercy of the Chinese.
To launch what kind of packaging, suitable for what kind of people are after market research and differentiation. Until twentieth Century, 90 years earlier, the first bottle of arowana edible oil is now small food packaging market China. Since then, the Enron health barrels of oil slowly get consumers, bulk oil gradually withdraw from the domestic large and medium-sized city.
In the small package edible oil market, the brand is the most critical component at the mercy of consumer choice. Since a long time, it to household consumption habits by oil in bulk to the beautiful small package oil standard of development goals to monasteries disseminated. But in Chinese, edible oil market, small package edible oil ratio is only 10%, but in the city the proportion is 30%, the big city has reached 60%. Almost every edible oil companies have a variety of brands from 0.9 liters to 2.4 liters ranging from smaller packaging, which accounted for 1.8 liters of the majority.
Along with peoples living level, peoples consumption habits are growing from the bulk oil to the small packaged edible oil with more moral character. Of course the current box packaging oil entirely edible oil market accounted for the share of really is not very high, but small family packaging oil trend is self-evident.
In Singapore, Japan and Hongkong, China, small packaging edible oil has accounted for the local edible oil market sales of 50%~60%. The supermarket responsible person that, with 5 liters of bottled oil sales price control, smaller packaging oil prices and sales instead of fighting strength stability.